the TAFE advanced diploma program with Northern Sydney Institute
Marketing (TAFE)
【TRAINING OBJECTIVES】 This major targets at Pearl River Delta, aiming to cultivate enterprise frontline junior managers with comprehensive English utilization, abilities of cooperating and communicating with others and consistent study, sophisticated marketing skills and advanced international marketing concept.
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【MAJOR CHARACTERISTIC】
Students can take the advantage of dual Diploma, with the selection of getting jobs and studying abroad. The students will obtain both the domestic diploma issued by Ministry of Education and the British High National Diploma (HND) which achieved international standard and recognition. The scores of the courses are recognized world while. Graduates can directly enter many universities in the UK, Australia, Canada and USA, which allow them to finish their master degree in two years.
Students can also enjoy advanced teaching resources abroad. The teaching models strictly abide by the BTEC International Teaching Outline and the international unified quality system standard. The foreign teaching materials, methods and the pattern of small classes and bilingual teaching are utilized to cultivate students to meet requirement of international talents, with developed social practical and survival ability.
Teachers are distributed reasonably. Sophisticated foreign and domestic lecturers are introduced. Combining with the trait of Chinese and international advanced educational model, students’ practical, cooperating and self-educated abilities are cultivated. The combination of theoretical study and practice enables students to develop their skills.
Powerful professional skills and English ability are established while studying. The pattern of bilingual teaching provides students with outstanding environment to practice English, which contributes to students studying abroad and working in overseas-funded enterprise and enterprises with large scale. Students have the opportunity to practice in the USA and Shunde Polytechnic offer the chance for students to study in Germany and Australia as well.
【MAJOR COURSES】Integrated English practice is concentrated in the first semester, which is also strengthened in other semesters throughout three years. The major courses include: Introduction to Marketing, Consumer Behaviour, Direct Marketing, Sales Management, Advertisement Planning, Marketing Planning, Marketing Survey and Design, International Marketing Survey, International Marketing Forecasting, International Marketing Activity Management, Network Marketing Management, Marketing Process Management, Marketing Audit, Organization Management
【QUALIFICATION and CERTIFICATE】Trade Marketing AM-Customizing Certification, ERP Professional Certification, Assistant Marketing Specialist, Assistant Business Divisions
Logistics Management (TAFE)
【TRAINING OBJECTIVES】 This major targets at Pearl River Delta, aiming to cultivate enterprise frontline junior managers with comprehensive English utilization, abilities of cooperating and communicating with others and consistent study, sophisticated logistics management skills and advanced international logistics management concept.
【MAJOR CHARACTERISTIC】
1. Introduction of TAFE Program
TAFE is short for Technical and Further Education. The program belongs to the local state and federal government of Australia and is an important component of higher education of Australia. The TAFE program is also the largest higher education system in the southern hemisphere, as well as the “manufacturing base” of various Australian advanced professional and technical talents. With a more than 100 years development history, TAFE has become one of the most successful educational systems in the world. Apart from Japanese and German educational program, the TAFE program is one of the most competitive systems in vocational and technical education.
TAFE is a distinctive vocational education system in Australia. The system is characterized by occupation and skill oriented. The ultimate goal of the program is to assist the students to obtain their job position as soon as possible after graduation. Since 2005, Shunde Polytechnic has established cooperation with Northern Sydney Institute of TAFE and they jointly provide the higher diploma courses to students in TAFE program majoring in Logistic Management and Electronic Commerce. Presently, the number of students in campus involving in TAFE program has achieved 250. So far, hundreds of graduated students involving in the TAFE program are engaged in the industries of logistic management and electronic commerce. Their outstanding performance has proved their distinctive knowledge and skills from TAFE.
2. Major Characteristic of Logistic Management
To develop the speciality, the modern logistic training room and modern logistic are built. In the August of 2007, in the first China Logistic Education Development Seminar organized by Council of Logistics Management of China Association of Communication Enterprise Management and China Logistics Devising Institute, including School of Economics and Management in Shunde Polytechnic, twenty-eight organizations which had made great contribution to training and cultivating logistics talents were awarded the title of China Logistics Talents Training Centre. The certificate of honour was awarded by Council of Logistics Management of China Association of Communication Enterprise Management. In addition, Logistics Management constructed by Shunde Polytechnic was also awarded the title of Logistician Professional Qualification Authentication Training Centre. Moreover, this major has established training centres in many famous enterprises, including Dongcheng Hotel, Canbo Group Company, Foshan Branch of Yonyou Software Company, GMCC, Global Market Group, Country Garden, Finance office in Kelon Electric Appliance Co., Ltd, Kingdee, Jinding Finance, Baihui Market, Marina, Shunde Company for Electromechanics, Shinwa Market, Annto Logistic, Shunde Port and Shunchang Website. The extensive distribution of the training has provided abundant resources to our on-the-spot teaching and skill training.
【MAJOR COURSES】 Integrated English practice is concentrated in the first semester, which is also strengthened in other semesters throughout three years. The major courses include: Procurement Plan, Negotiate a Contract, Bidding and Tendering Management, International Procurement Management, Conduct Internal Quality Audits, Manage Export Logistics , Supply Chain Management, Operation Plan, Operation Management, Develop/Maintain Operational Procedures, Equipment Management, Plan/Manage Security for Enterprise, Strategic Planning, Business Planning, Organization Management, Establish/Manage Workplace Relations, Set, Monitor & Evaluate Budgets, Accounting and financial analysis
【QUALIFICATION and CERTIFICATE】 Assistant Logistics Manager Qualification、E-Commerce Division Assistant、International Commercial Documents Qualification、Individual and Team Management Certificate
