MICE Planning and Management

TRAINING OBJECTIVES

Based on the professional requirement of manager in MICE (Meeting, Incentive ,Exhibition, Conference), this major cultivate highly skilled personnel who has good professional ethics and quality, who is familiar with international convention, event management, and exhibition management (and relevant policies and regulations), who is familiar with the business knowledge of the exhibition management services and exhibition design, who has good capability of organizational and communication skills, capability of implementation and cooperation, capacity of market analysis and marketing planning, capability of advertising and branding, capability of promoting government and industry fair economic and creative industries.

MAJOR CHARACTERISTIC

The courses in exhibition planning and management stress importance of improving students practice skills and English. Students have the chance to participate in famous exhibition organized by exhibition companies with large scale each year. In addition, the opportunity of practicing in famous Five Star international hotel and visiting exhibition in Hong Kong and Macau are provided. As the major focuses on cultivating the comprehensive skills, a lot of job position is available for students, with 100% employed rate after graduation.

MAJOR COURSES

Introduction to Exhibition, Exhibition Planning, Exhibition Marketing, Exhibition Writing, Exhibition Design, Advertisement Design and Creativity, English for Exhibition, Exhibition Reception Practice, Exhibitor Practice, Exhibition Project Management, Public Relation, Regulation of China & International Exhibition, International Trading Practice, International Business Correspondence, Market Research

QUALIFICATION and CERTIFICATE

Qualification of Junior Professional Exhibition Manager